Seems interesting but it has the stink of "buzzword marketing" all over it. The example given in the article about using it for wake words is just using a microphone connected to the device. Microphones and speakers are both analog devices that all digital phones have already. Also the fact that it's an IC that's programmable leads me to believe it's not analog at all, or else how can it be programmed?
I also thought it was funny to talk about environmental damage from all these digital sensors and then using thermometers filled with mercury as an example of an analog sensor. Mercury is a heavy metal and extremely toxic to most lifeforms, which is why we don't use it in thermometers anymore.