The author calls it JIF. He intended it as Jif because he has butter fingers and like butter brand JIF.

I'm used to hard G though.

Hard G and soft G are both acceptable pronunciatiations, the only way to be wrong in the situation is to insist that your preferred way to pronounce it is the only correct way to pronounce it

Oh, except silent G. Silent G is wrong.

G in gif stands for graphics just like how P in jpeg stands for poto

English is phonetically inconsistent, you can find examples to support both ways of pronouncing it.

I don't really care for a logical explanation. JIF just sounds fucking stupid and yall know it.

And how do you pronounce giraffe? Giant?

I seen a guraffe at the zoo!

Man that's so clever and new. Like a giraffe drinking gin

In English the correct way to pronounce something is the way that will most reliably communicate to your intended audience without ambiguity or distraction.

Since my intention is usually to convey my superior knowledge of trivia and/or to stir shit up, I pronounce it with a soft g.

This comment section is killing me lmao.

You have people saying that language is fluid, and that one person cannot decide which pronunciation is correct. Then, in that same comment, they say that their preferred pronunciation is obviously correct.

Hard g, soft g, you do you. It really doesn't change much.

This is the reason I say Gesus and oh my Jod, now. Can't say everyone appreciates it.

I say jif. But when heard someone say jithub instead of github i felt the cringe

I say it with a soft G. Fight me.

does it really matter? as long as you passed third grade reading comprehension you can use context from the conversation to understand that the person is talking about a moving image instead of a peanut butter brand.

Not this again....lol it's gif god damn it!

Gesus christ lemmy

Look, it’s not Jrafics Interchange Format.

Case closed.

The letter G itself is pronounced with the “j” sound.

I started out pronouncing GIF by saying the letters: “g-I-f.” It eventually shortens into “jif.”

Jood Gob with this.

Next thing people will be pronouncing SQL as "sequel" and then where will we be?