this post was submitted on 02 Aug 2023
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It has been reported that Hugo Boss will be taking over the title sponsorship rights of the AlphaTauri team.

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[–] [email protected] 10 points 1 year ago (1 children)
[–] [email protected] 3 points 1 year ago (2 children)

For those not in the know: Hugo Boss designed the SS uniforms for the Nazis back in WWII.

Also, Coco Chanel of the Chanel brand was a spy for the Nazis iirc.

[–] [email protected] 4 points 1 year ago

I mean FIA president Jean-Marie Balestre was a straight up Nazi. Actual Nazi, not profound overuse of the term that's so common lately.

[–] [email protected] 3 points 1 year ago (1 children)

I wonder what the long term future of the team looks like. Will Red Bull sell in the years to come, will be interesting to watch.

[–] [email protected] 5 points 1 year ago

Being able to control 4 seats is so valuable to RBR that I can't imagine anyone offering an amount that RB finds suitable. I think the sister team is here for the long haul.

[–] [email protected] 2 points 1 year ago

So Alfa Romeo isn't following Orlen?

[–] [email protected] 1 points 1 year ago
[–] [email protected] 0 points 1 year ago

Doesn't really surprise me. I just can't see AlphaTauri as a clothing brand get any real value from F1. I think you probably need to be an already established brand with recognition before you can dive in as a title sponsor? Like really most people when they hear AlphaTauri they think...F1 team, not clothes brand. That really lowers its value/mileage as a sponsor I would imagine.

I guess RB didn't want that advert spot for itself again though with return to Toro Rosso, so yeah sell to the highest bidder I suppose?