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Campaigns Can Now See What You Watch on TV. (www.notus.org)

submitted 2 months ago by [email protected] to c/[email protected]

75 comments fedilink

Televisions that can stream platforms like Hulu or Max usually come loaded with technology that collects information on what viewers are watching, and buyers consent to have their viewing tracked when they open their new TV and click through terms of service agreements. Sometimes, data firms can connect those viewing habits to a voter’s phone or laptop via their IP address, promising a trove of information about an individual and the ability to track them across screens.

Other times, firms focus on dividing households into groups based on what they’re watching, how they use their TVs and how many campaign ads they’re seeing, which is a boon to political campaigns eager to target specific groups of voters. Connecting this data to voter files is increasingly a focus — a move that adds individual voting habits into the mix.

Campaigns Can Now See What You Watch on TV. It’s Changing Everything. | Smart TVs that track what people watch and how they watch it give political campaigns a new trove of data to exploit, with l... (www.notus.org)

submitted 2 months ago by [email protected] to c/[email protected]

0 comments fedilink

This is an automated archive made by the Lemmit Bot.

The original was posted on /r/technology by /u/GonzoVeritas on 2024-06-15 17:27:54+00:00.

Original Title: Campaigns Can Now See What You Watch on TV. It’s Changing Everything. | Smart TVs that track what people watch and how they watch it give political campaigns a new trove of data to exploit, with little transparency on how it’s happening.