I'd suspect viral advertising to be more likely/prevalent
Fleeit
I get it as a way of making a statement that needs to be made, but I'm not a fan of countering discrimination with discrimination. Makes me wonder if something more along the lines of requiring people to make a proper|positive stand before serving them could be a better approach? In this case, for instance, "we will serve only those who will affirm that they believe that all people are valid and equal regardless of their gender identity, sexual preference, race, ethnicity, or socioeconomic status." And, before you serve them make them acknowledge and agree to the statement.
Incompetent Narcissism is the term I've used for Musk and others who think they are brilliant, but in reality just aren't. But, they have an insatiable desire to be seen as brilliant and the easiest way to do that is to have crazy ideas that, because they are crazy, others don't have. Sometimes those ideas pan out and they are seen as brilliant ... and that really resonates for them. Most of the time those crazy ideas absolutely fail ... they externalize the cause in those cases. The real damage comes when these Incompetent Narcissists have the money and/or power/influence to make it happen. Musk and Trump are prime examples of this.
Not thinking it's going to do that too long ... something will have to give pretty soon