The headline is click bait imo but the article makes a somewhat valid point about the larger use of animal products in everything. The article lists paper money in the UK as an example so a vegan is essentially unable to use paper money without conflicting with their ideals.
I would say the point of articles like this is a reasonable way to bring awareness of how ubiquitous animal products are in everyday items.
I think it's a valid topic with a headline written by marketing (and their 696 "partners") and an article written by someone with a point to make.
Can't speak for the author as to their intentions, but that's what I took from it.
I'm not vegan, I'm not trying to speak for others, but it is my takeaway that the point is an animals life is worth less than a digital steak.