As someone else pointed out already, yes, there are people who need a truck. They don't need an oversized death machine. There is little to no reason for a truck to have that much bulk, the bulk doesn't add power.
However, most "need a truck" is either shit that could be done in much less vehicle, or done so infrequently that it makes 0 sense to OWN said truck. I sometimes need a truck... so far thrice in my life. I rented said truck. My wagon covers almost all of my hauling needs, rental covers the few outliers.
Nah.