iusearchbtw

cross-posted from: https://lemm.ee/post/35081279

Article text

Newly-restructured Swedish conglomerate, Embracer Group, will leverage AI models to bolster game production.

As noted in Embracer's annual report, the company has adopted a new AI policy package it claims has the capability to "massively enhance" its production process by "increasing resource efficiency, adding intelligent behaviors, personalization, and optimization to gameplay experiences."

Embracer says that, by leveraging AI, it will be able to create more engaging and immersive experiences that provide each player with a "unique, dynamic, and personalised experience."

"We also see great opportunities for AI in game development speed, logistics and planning. Embracer Group also understands the potential risks associated with the use of AI," adds the company, noting that "AI can also be used within areas such as logistics or HR to improve planning, decision-making, support talent acquisition and enhance employee experiences or retention."

Embracer, which laid off over 1,500 employees and cancelled 80 projects during the past year, suggests that not using AI for "relevant tasks" will lead to it being "outrun by our competitors."

The company concedes that adopting AI models isn't without risk, but claims the policy will "empower" workers to help the create "more powerful experiences in the same amount of time."

"Companies within Embracer Group that utilize AI within their operations are subject to general as well as specific laws and requirements that impact the development and use of AI. These requirements are, due to the nature of AI applications, comprehensive and require, among others, documentation, risk assessments as well as continuous updates," reads the company's risk assessment.

"AI may also produce unethical, biased, discriminatory or completely wrong results if it has not been properly trained, instructed or used for purposes it was not designed. Additionally, AI generated material is not patentable or copyrightable meaning we must understand how material is produced, especially by third parties, since such material may produce serious copyright or intellectual property issues with the final product." Embracer says AI models won't supplant human workers

Embracer states it doesn't want to replace people with AI and is taking a "human-centric approach" to the technology–going so far as to claim it could open the door for new hires.

"It's not just that AI enables our developers to do even more, and to become more efficient on certain tasks, it will also open up coding to a broader group of developers. Entry into the industry might be easier for individuals with disabilities who, for instance, cannot use a keyboard as easily as others," said Embracer's head of privacy and AI governance, Tomas Hedman.

Hedman says the company's "risk-aware approach" means being cognizant of the pitfalls associated with AI models. That's why, he says, Embracer must "act consciously."

"AI is trained on historical data, which tilts in a certain direction. As a result, you can end up with imbalanced automated decision-making. Let’s say you’re building a village. If you use AI for this, depending on how it’s trained and the decisions it takes, you may end up with a village with a demography that displays some sort of imbalance," says Hedman.

"As AI models become more powerful, we can leverage their capacity also in the creative process, for example, by identifying inconsistencies in scripts and storytelling. There will be tremendous benefits for our creative teams regarding scriptwriting, image creation, idea generation, quality control, and more. And, as models become more human-like, the interaction between players and AI-supported functions will be much more dynamic. If in a game scenario you bargain, AI can remember this the next time. That makes the whole gaming experience much more interesting and lifelike."

Embracer isn't the first company to espouse the potential of AI. Earlier this year, EA boss Andrew Wilson claimed 60 percent of the publisher's development processes could soon be impacted by generative AI. Others including Sony, Square Enix, Ubisoft, and more have also begun tinkering with the tech.

cross-posted from: https://lemm.ee/post/31337043

BREAKING: Microsoft has closed Redfall's Arkane Austin, HiFi Rush's Tango Gameworks, and more in devastating cuts at Bethesda. | IGN

cross-posted from: https://lemm.ee/post/30066799

Embracer Group announces its intention to transform into three standalone publicly listed entities at Nasdaq Stockholm - Embracer Group

INSIDE INFORMATION: The Board of Directors of Embracer Group AB (“Embracer Group”) today announces a transformative step for value creation through a separation of the group into three market-leading games and entertainment companies: Asmodee Group, “Coffee Stain & Friends”[1] and “Middle-earth Enterprises & Friends”[1]. The three entities will be separate, publicly listed companies, enabling each entity to better focus on their respective core strategies and offer more differentiated and distinct equity stories for existing and new shareholders. This will enable the entities to unlock value in the high-quality assets of Embracer Group following the successful completion of the restructuring program.

The three separate publicly listed entities are expected to consist of:

• Asmodee, a global leading tabletop games publisher and distributor with an extensive studio network and IP catalogue.
• Net Sales of SEK 14.8 billion and Adjusted EBIT of SEK 1.9 billion on a pro forma basis as per LTM[2] December 2023
• “Coffee Stain & Friends”, a diverse gaming entity with a dual focus on indie and A/AA premium and free-to-play games for PC/console and mobile, with a high degree of recurring revenues.
• Net Sales of SEK 10.9 billion, Adjusted EBIT of SEK 2.8 billion on a pro forma basis as per LTM December 2023.
• “Middle-earth Enterprises & Friends”, a creative powerhouse in AAA game development and publishing for PC and console, as well as the stewards of The Lord of the Rings and Tomb Raider intellectual properties, among many others.

INSIDE INFORMATION: The Board of Directors of Embracer Group AB (“Embracer Group”) today announces a transformative step for value creation through a separation of the group into three market-leading games and entertainment companies: Asmodee Group, “Coffee Stain & Friends”[1] and “Middle-earth Enterprises & Friends”[1]. The three entities will be separate, publicly listed companies, enabling each entity to better focus on their respective core strategies and offer more differentiated and distinct equity stories for existing and new shareholders. This will enable the entities to unlock value in the high-quality assets of Embracer Group following the successful completion of the restructuring program.

The three separate publicly listed entities are expected to consist of:

• Asmodee, a global leading tabletop games publisher and distributor with an extensive studio network and IP catalogue.
• Net Sales of SEK 14.8 billion and Adjusted EBIT of SEK 1.9 billion on a pro forma basis as per LTM[2] December 2023
• “Coffee Stain & Friends”, a diverse gaming entity with a dual focus on indie and A/AA premium and free-to-play games for PC/console and mobile, with a high degree of recurring revenues.
• Net Sales of SEK 10.9 billion, Adjusted EBIT of SEK 2.8 billion on a pro forma basis as per LTM December 2023.
• “Middle-earth Enterprises & Friends”, a creative powerhouse in AAA game development and publishing for PC and console, as well as the stewards of The Lord of the Rings and Tomb Raider intellectual properties, among many others.

cross-posted from: https://lemm.ee/post/21215405

CI Games has laid off 10% of its workforce across the entire company, GamesIndustry.biz has learned.

Sources pointed us towards affected staff posting on LinkedIn claiming the majority of the marketing team has been made redundant. GamesIndustry.biz was told that Lords of the Fallen developer Hexworks and Sniper Ghost Warrior studio Underdog had also been affected.

When asked from confirmation, CI Games responded with the following statement from CEO Marek Tymiński.

"To preserve business strength and stability, CI Games has made the tough but necessary decision to implement a targeted round of redundancies, affecting approximately 10% of employees across the company.

"We would like to thank each of them for the part they’ve played during their time with us. Further business optimisations are being made to the organisation's pipelines and processes."

Last year, the company revealed that 2023's Lords of the Fallen was its most expensive project to date with total costs of PLN 281 million ($66.2 million).

The game sold more than one million copies within ten days. By comparison, the original 2014 title took seven months to sell 900,000 units.

CI Games has laid off 10% of its workforce across the entire company, GamesIndustry.biz has learned.

Sources pointed us towards affected staff posting on LinkedIn claiming the majority of the marketing team has been made redundant. GamesIndustry.biz was told that Lords of the Fallen developer Hexworks and Sniper Ghost Warrior studio Underdog had also been affected.

When asked from confirmation, CI Games responded with the following statement from CEO Marek Tymiński.

"To preserve business strength and stability, CI Games has made the tough but necessary decision to implement a targeted round of redundancies, affecting approximately 10% of employees across the company.

"We would like to thank each of them for the part they’ve played during their time with us. Further business optimisations are being made to the organisation's pipelines and processes."

Last year, the company revealed that 2023's Lords of the Fallen was its most expensive project to date with total costs of PLN 281 million ($66.2 million).

The game sold more than one million copies within ten days. By comparison, the original 2014 title took seven months to sell 900,000 units.