I've worked with marketers for years. many of them have a blind spot for what they create: they can realize something is irritating, or invasive, but not when it's their marketing, which is obviously superior and what people want to see. it's some sort of artist+marketer brainrot.
sorry to generalize, I've just seen it a lot over the years.
I imagine this is something like it: we'll reach them with the perfect message, it'll be exactly what they want! won't that be delightful?
...completely ignoring how horrifying it is.
take a look at owntracks, it's very "roll your own" but might get you a ways toward what you're looking for.