I don't really understand why this is so funny.

Would not be the worst military weapon ever designed.

I really love Tolkien and Jordan, and also GRRM... I would treat competing against them as entirely accepted and obvious.

Teenagers buying Tolkien, C. S. Lewis, or Jordan for the first time... Wonderful. Of course you will be stocked there... These are the gateway to the genre, IMO.

It shouldn't be viewed negatively or as a sort of competition - which is why I respect the meme.

Just like last decade the "tea party" was protesting "big government" and "occupy wall street" was protesting "big corporations", it's really big corporations and big government working together against "the people" that's the problem

Inflation is done by the government which is one problem, "greedflation" (or a raising of prices above a point of inflation) is another problem done by the big corporations