this post was submitted on 02 May 2024
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In my company they legitimately try to convince us that our users love ads.
I conducted user research on one of our websites, which showed complaints about the amount of ad placements we have been throwing at them. The execs responded by telling me "but we are actually HELPING them, we're showing them products that will improve their productivity and processes". Then, they came up with ideas for new ways we can place MORE ads on top of the ones already there. I'm sure our users are loving it!
Where is the research part of "marketing research"? lol
Good god that's actually insane. Corpos have completely lost it.
It’s more like the execs know that ad revenue is a significant chunk of the revenue stream and cost very little to implement so they’ll keep growing that until it starts measurably impacting other revenue centers in the org