this post was submitted on 02 Jun 2024
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It isn't just ' freezing juice stock', really that hasn't been the way things have been done in a long time.
JuicePaks from givaudan have been normalized since maybe the '80's.
Consumers expect orange juice to taste like 'orange juice', year round, whether it was a good or bad year. There isn't anything intrinsically bad about that anymore than expecting bananas to taste like Cavendish.
The world is changing though, and tastes will have to adapt.