this post was submitted on 09 Jun 2024
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i really don't get how it even helps their bottom line. like did IBM calculate supporting pride might attract a larger number of queer people and radlibs into buying their laptop than the number of bigots who'd genuinely avoid them for it? honestly doubt that with all the rabid chuds out there. are they hoping for some hate comments/people arguing under their posts in a "any publicity is good publicity" kinda way (boost themselves in the algorithm)?
It might be like those defence contractor adverts - there's a couple of actual individual people that they want to appeal to, either socially or politically, so they make some mild public gestures to show that they're also cool. The public are irrelevant.
Or yeah, the vast egregore spirit of the company just thinks "This behaviour set appears to be popular, but is contested, therefore invest minimally in aesthetic appeasement".