this post was submitted on 12 Jun 2024
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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What part of the data?
The whole point of this is they want to meld the ad data with the content in such a way that there are no identifiers anymore.
If what you're suggesting were possible, they wouldn't be bothering with this.
Define "meld."
If they're encoding the ads and the content into the same video stream, which appears to be the proposal, your client still has access to the entire video stream and in fact must do so in order to play it.
Even if you're not going to be able to identify an ad on the raw binary level, and my proposal to do that was just spitballing anyway, the world is just absolutely chock-a-block full of audio and video content identification technologies that could be co-opted to identify specific ads, at which point your client could simply not play the section of the video stream containing them.
You're giving Google waaaay too much credit.
They tried other methods prior to this, and failed. So they thought those methods were effective, and they totally bothered implementing them.