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Google Maps tests new pop-up ads that give you an unnecessary detour (Update)
(www.androidauthority.com)
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And that’s basically it!
If it's free, we're the product.
That's where they messed up.
The product is crowdsourced realtime traffic and editing so searchers can use a mapper that will get them there effectively. They need to understand how it affects ad revenue from search. If the app isn't easy to use, their editor army and distributed telemetry will dry up.