I'm getting real tired of invoking Cory Doctorow's concept of "enshittification" , but if the shoe fits... ¯\_ (ツ)_/¯

Enshittification is actually a really useful lens to apply here because late stage enshittification involves the company fucking over its business users, and I'm increasingly seeing that with Amazon. I read a great example recently: apparently a small independent reusable diaper business almost went out of business because of relying on Amazon for fulfillment and logistics: a customer had received a used diaper and was (justifiably) horrified and posted this on social media. It seems that someone else purchased a diaper, used it, and then returned it via Amazon, who then sent it out as new without checking it. Besides just not using Amazon for order fulfillment, there's nothing the business could've done to prevent this, so it sucks that their reputation suffered so much for Amazon's fuck-up.

Then there's also the way that Amazon used data from sellers on its platform to create their Amazon Basics range, and then outcompeted those same sellers using its platform advantage.

I genuinely wonder how much longer it can go on for. The only remaining stage of enshittification that Amazon is yet to do is dying, but that feels long overdue. I haven't checked, but I wouldn't be surprised if Amazon Web Services is propping up the rest of their business.