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Advertiser exodus from X gathers pace with 26% ‘planning to cut spending’ (www.theguardian.com)

submitted 2 months ago by [email protected] to c/[email protected]

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[–] [email protected] 22 points 2 months ago* (last edited 2 months ago) (1 children)

Why the hell are they even there? There are countless places to spend ad money!

[–] [email protected] 2 points 2 months ago

I completely agree with you. An interesting aspect to this is that when it was still Twitter, Apple was one of the biggest marketers on the site. This was because all of the other online ad venders were direct competitors (google with phones, and Facebook with virtual reality). So having a place that isn't google/meta to pump ad dollars makes sense to some businesses, or at least it did before the percentage of Nazi content rose so much.