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Interesting, re: the spam theory.
I do know that some of my dinkum posts on here are among the first page results for whatever the object in question is, but I'm not sure if that's due to Google somehow deciding it's a highly relevant match or if it's just because some of this crap is so damn niche that there isn't any other content on it.
For example, this, where I'm result #2 only after the Amazon product page. Or this, where I'm #7. Also #7 here. For this I'm result #2 which is above Walmart's listing for their own product.
Okay, okay, this one is almost a Googlewhack, but I'm occupying both spots #5 and #6 even if you just search for the alleged "manufacturer's" name. Admittedly, out of only 6 results to begin with. If you add "knife" to the query I rise to position #4.
...And yet others don't appear in search results at all. So I can't say I have any idea how the fuck Google's search results work.
I think that has to do with your cookies. Your first one, I see wikipedia at #2, then jstor, then another site, then amazon again. There's a lemmy.world post at #7.