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Let me explain it under my name CaptainBasculin where Basculin is a name of a pokemon. As a business, I can apply to use the name CaptainBascule or Cpt. Bass Coulin; but I cannot use Basculin if I want to register my name as a trademark to use in my products
However, I can also try to take permission from the trademark owners to use the name if I absolutely want to use Basculin on my products. For that case, there will likely be negotiated pricing for the use of the name.