this post was submitted on 17 Nov 2024
121 points (100.0% liked)
TechTakes
1436 readers
118 users here now
Big brain tech dude got yet another clueless take over at HackerNews etc? Here's the place to vent. Orange site, VC foolishness, all welcome.
This is not debate club. Unless it’s amusing debate.
For actually-good tech, you want our NotAwfulTech community
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Time for a yearly reminder that Coca-Cola sales are about to plummet in Sweden.
Every year Coca-Cola sales drop by about 50% in Sweden over christmas as Swedes buy Julmust instead.
I have already stocked up with 12 glorious bottles of Zeunerts Julmust giving me 6 liters, I live alone so this is plenty.
What is the context for this? Is jusmult a culturally significant beverage around Christmas time? Is this a boycott of sorts? What is jusmult like?
I posted a link to the Wikipedia article about it, but yeah it is a culturally significant drink over Christmas, there is no organized boycott of Coca Cola, but I suspect that people enjoy the fact that Coca Cola tanks their sales in Sweden during christmas.
There are several versions of Julmust, there is one company making the syrup, selling it to drinks manufacturers, who all tweaks it to their preference.
The most common/standard version of Julmust is "Apotekarnes Julmust", though "Nygårda Julmust" has expanded a lot, there is one version that I didn't enjoy when I was younger, but is my favourite these days, "Zeunerts Julmust".
The taste of Apotekarners Julmust is quite hard to describe, the texture isn't as harsh as Coke, it is less sweet, and more fruity, it is a more adult taste than Coke, dryer...
The Zeunerts version is quite odd for the uninitiated, it has a darker taste when compared to Apotekarnes, with a weird aftertaste of coffee. When I first had it, I didn't like it at all, but these days I stock up on it.
Thats super cool, thank you for sharing!
Maybe someday I'll get to try some, it sounds lovely 😊
But you'll need more next week!
Helt galet när alla vet att påskmust smakar bättre.
do you mind giving some contwxt on julmust?
It is a non alcoholic mixed drink, containing malt and hop extract, invented in 1910 as a non alcoholic alternative to beer.
https://en.wikipedia.org/wiki/Julmust
oh like kvass?
i tried that recently.
why are you drinking it instead of coke?
Tradition, and it is quite tasty