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The casual moviegoer is a thing of the past. That's a big problem for Hollywood (www.latimes.com)

submitted 3 weeks ago by [email protected] to c/[email protected]

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[–] [email protected] 8 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

When a new cinema opened in my city back in december 2022, I got an unlimited movie pass. That allows me to see every movie I want, as often as I want. It costs 20 euros per month.

If you want to see a movie a few times a year, the cinema is expensive. Individual tickets can be up to 16 euros here, plus snacks and drinks.

But if you want to see ALL the movies, well, it’s surprisingly cheap by comparison. I really only need to see 2 movies per month to make the pass viable. But I’m not seeing 2 per month - I’m seeing at least two, three per week. I’ve done three movies back to back.

So the trick to casual movie going is: go see everything :D

[–] [email protected] 1 points 3 weeks ago (1 children)

I thought theaters were going bankrupt after offering those unlimited passes. They banked on people getting the pass and maybe using it once or twice.

[–] [email protected] 2 points 3 weeks ago

Yeah, in the US they really scaled back those movie pass programs. I’m in the Netherlands though.

I honestly don’t care how the economics of it work. But I’m using that pass to the fullest extent possible. I’ve seen a hundred and one movies this year so far, so about 110 or so total. That works out to two per week or 8 per month. So I’m getting my money’s worth for sure.

I do buy the occasional popcorn or a drink, but certainly not every movie.

I know in the US they figured that pass use would drop off after the initial period. Much like how gyms are packed in january, but by march those people have stopped coming. Of course, they apparently missed the fact that going to the movies is actually fun. Going to the gym isn’t (for most people).