Technology

Too little too late. The damage is already done.

And even on that page, they're still being assholes about Open Source ("Our use of the term 'open source' thus far has been not out of carelessness, but out of disdain for OSI approved licenses which nevertheless allow developers to be exploited by large corporate interests.") while pretending what they've done with the FUTO license is some boon to consumer rights ("Fundamentally, our goals are to build great products that don’t abuse people, beat the tech oligopoly, and elevate the rights of programmers developing software that has source code open to public scrutiny and tinkering."). And they're still not dropping the effort to dilute the term "Open Source" ("The OSI, an organization with confidential charter members and large corporate sponsors, does not have any legal right to say what is and is not 'open source'. It is arrogant of them to lay claim to the definition.").

Also, just as an aside, as page that the words "legal right" in that last quote link to says, the OSI attempted to trademark "Open Source." I'm not sure why FUTO seems to think the same reasons why the "Open Source" trademark was rejected won't apply just as much to the term "Source First" (but they do seem to think that: "we will be making our own term and trademarking it.")