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Because many gen-z people are pushing back on the relationship us millennials have with social media, and find the attitude that Instagram encourages (curating and showing the best version of your life) unhealthy and anxiety-inducing. So this is an Instagram with no FOMO.
I don't use BeReal and barely use Instagram but I totally see the point. Instagram is quite unhealthy.
I got talked into using it for a little while, and it's actually nice. You get a little snippet of your friends' lives, which can be nice especially when you're scattered around in different places. But there's none of the bullshit reality of Instagram - 90% of the posts is just random shit like doing the dishes, working, or not getting out of bed even though it's past noon.
Sometimes posts make for actual conversation starters, other times you'll get a bunch of people responding with a heart eye emoji to your picture of a laptop and a cup of coffee. It's just refreshingly dumb. And there's no algorithms.
So it's basically 2005-2010 Facebook?
Kind of! Except that nothing you post will be public the day after and it's generally only seen by your friends anyway, making it less embarrassing in retrospect. But the sense of awkward intimacy is actually somewhat comparable to Facebook back when people had no idea how to use it.
Being real is having no social media and meeting people in real life or by calling them.
It's all so attention seeking, all of this. It's like these people need to be seen by someone all the time to feel happy.