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I wonder what the side effects of this would be.. There would suddenly be incentive for people to shape their lives in ways that would make them more attractive to advertisers, at least on paper.
I wonder if we would see improvementw to society at a macro level if people start making changes to be the types that are paid more for their data.
"Bro, we hitting the bar tonight?"
"Hell yeah! I'm three beers away from extra heavy drinker status this month. Let's get that AB-Inbev cash!!"
(Sounds of chest bumping)