this post was submitted on 13 Sep 2023
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Rick Astley. I never really got the point of people getting mad at Never Gonna Give You Up, if anything getting rickrolled is a nice surprise to me.
Rickrolling wasn't 'ha ha you listened to an overplayed song.' It was the punchline to successful trolling. You'd wind people up with a story and provide alleged video evidence. Suddenly they'd know they were duped. The tension, the emotional investment, was yanked out from under them. It's the comedy version of a jump scare.
Basically, do you know who Shittymorph is?
But this being the internet, a lot of people Did Not Get It, and thought the entire gag was the mild annoyance of unexpected exposure to some above-average pop hit. The meme died because of their clueless misuse and overuse.
The original Rick roll was not a happy YouTube video link. It was a JavaScript bomb that you couldn't get out of. Some people knew how to terminate their browser process, most people had to reboot.