this post was submitted on 01 Nov 2023
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Maybe. I guess it makes it easier for Google to sell many different ads in the same time/space. Still sucks for everyone else though.
the companies optimize for profit and nothing else. you do not matter.
But people advertise with Google precisely because they know the ads will be targeted at relevent people. If Google just sell loads of ad slots that just show to random users then that's just a waste of money. If I'm selling motorbike helmets I don't want to waste my money having Google show those ads to 60 year old men who only travel by bus or golfers or people who use wheelchairs.
Google won't just sell loads of ads here, they'll totally change their business model to something closer to the targetting approach.
You target the ads based on the content of the page rather than the identity of the viewer. That's how tv radio and print ads work.