alt text
three rows with a barbecue on the left and William Wallace in Braveheart on the right.
In the first row, captioned Wednesday, the barbecue is labelled "$899.99" and Wallace says "hold".
The second row, captioned Thursday, depicts the same.
In the third row, captioned Black Friday, the there is a label with ~~$1099.99~~ struck through with "$899.99" written underneath, and Wallace charges.
edit: grammar
Haven’t seen this in the comments, shouldn’t this shit be illegal? Forgive me if i am being dumb
For companies "illegal" just means "make more money than the fine you'll pay once you're caught".
They'll sometimes bring in the exact same form with a different SKU/UPC so it's technically a new product.
Also look out for weasel words like "Compare To", "X value", or "Special Buy" where they aren't actually saying it's on sale.
New items can't be "on sale." It is that simple. The price is the price.
If robbing a bank got you 10 million dollars, and the legal penalty for robbing a bank was a few thousand dollars, why would you choose to refrain from robbing the bank?
I'm almost certain it is
Maybe in the EU, but it's standard practice in the US.
Nope, it's illegal in the US. File a complaint with the FTC and they'll look into it.