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The Reddit to Lemmy "exodus" is a good oportunity for companies to host their communities
(lemmy.blahaj.zone)
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I always thought one of the benefits of having the community hosted by a third party was the ability of the users to be honest.
Several subreddits went through significant drama when the negative posts were suppressed by the companies that held mod positions. This leads to less community engagement and less trust.
A WoW community hosted by Blizzard, particularly on Lemmy, might be seen as less open and honest.
To be fair, nothing stops an unofficial community unrelated to those companies to be created as well, lemmy just gives companies the option of creating their own official one.