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Also, cynically:
Swift is savvy enough to know she can enjoy the free PR.
The NFL has realized they can use her presence to sell their game to a generation of women.
There were two makeup ads this year, which is a lot higher than the zero there are typically.
Nice win-win. And a great way to give regressives the middle finger. Or better yet, make them go nuts with impotent rage by not even addressing them.