This is the most tone deaf bullshit I can imagine them doing right now. People are struggling to eat due to high food prices, and they decide to spend multi-millions rebranding.

I wish the government agencies had the balls to put an end to these massive prices, especially when the companies are splashing out on things like this, while making record profits and at the same time there are commercials on TV talking about how people can't afford to eat.

I'm so fed up with this bullshit and having to decide weekly what we do without this week (in addition to what we went without last week) because we can barely afford to feed ourselves.

[–] [email protected] 6 points 1 year ago

It is a weird time for it, for sure.

You could imagine they feel that the Countdown brand has suffered enough over the last few years to make rebranding worthwhile, but this doesn't seem like the way to win people back, for the reasons you say...

[–] [email protected] 5 points 1 year ago (1 children)

As others have pointed out it will probably save them money in the long run because they are using the same brand in Australia.

[–] [email protected] 2 points 1 year ago (1 children)

save them money

Which will be used to bolster dividends not relieve consumers.

[–] [email protected] 1 points 1 year ago

That's capitalism.