This is the most tone deaf bullshit I can imagine them doing right now. People are struggling to eat due to high food prices, and they decide to spend multi-millions rebranding.
I wish the government agencies had the balls to put an end to these massive prices, especially when the companies are splashing out on things like this, while making record profits and at the same time there are commercials on TV talking about how people can't afford to eat.
I'm so fed up with this bullshit and having to decide weekly what we do without this week (in addition to what we went without last week) because we can barely afford to feed ourselves.