this post was submitted on 17 Jul 2023

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30

Countdown supermarkets to rebrand back to Woolworths (www.stuff.co.nz)

submitted 1 year ago by [email protected] to c/[email protected]

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[–] [email protected] 6 points 1 year ago (1 children)

Yeah, but that will be based on some funky valuations of "brand" and "mindshare" that someone has pulled out of their ass.

[–] [email protected] 9 points 1 year ago* (last edited 1 year ago)

Most likely that is involved. But I'd guess there are some significant savings to be made if they can streamline their storebrand products to use the one brand, reuse the same ads in NZ & Oz, etc.