I once talked with a colleague from the data-analysis field. Apparently the company they work at is somewhat in the legally grey area.

They advised other companies on hiring candidates, by scraping all possible data about them online (which included buying anonymized advertising data and correlating it to all their publically available data and the data from the application). Using that, they claim to predict worker motivation, loyalty, how often they are sick, their political alignment, what their acceptable rate is, if they are going to ask for a raise, how well they work under pressure and much much more.

Since hearing it this has basically become my thread model.

As I am writing this, I realize that it is probably time to delete my Lemmy account and never post here again lol

Random hackers, companies, dragnet surveillance.

The companies are probably the biggest exposure as we are forced to interact with them for utilities, flights etc . They get hacked all of the time and dont bother to secure their data.

Also as a side note I hate how lots of places just assume you want to download their shitty spyware ridden apps or hand over your phone number or an email.

Default threat model: Some malignant demon, who is at once exceedingly potent and deceitful, has employed all his artifice to deceive me

I'm an activist so yk I probably need a more strict model

Awhile back, I got a bookbub deal alert email about a series called the Lattice Trilogy. When I read the synopsis, I wasn’t sure I’d buy the premise: a future where privacy simply doesn’t exist. Still, out of curiosity and an extremely low price, I gave it a read. Wound up reading all three books. Since then, I’ve been watching privacy die in much less sci-fi-y circumstances.

EVERYONE AND I'M ALWAYS BEHIND THE CURVE

Seriously though the world is scary for privacy and freedom

i'm thinking long term - sure, right now google knowing everything about me isn't dangerous. but if a massive political slide to the right happens in countries that host services, suddenly all the saved data from many years ago can be used against me. and don't fall for the "end to end encrypted" bullshit either - all these services can flip a switch and have your encryption keys instantly. (or, if its an open source app that ACTUALLY keeps keys on the device only, which is extremely rare, it's one update away from happening, and you better read the whole diff every update and compile the app yourself.)

that's why i choose to self host everything. yes there's a risk of being hacked, or installing something malicious because i don't read every diff on every update. but i feel more confortable with it being my own responsibility, and my services are also all on seperate virtual machines to hopefully isolate any breaches.

No one person/company/entity can know everything about me.

Well, they could, but the price would be high and I suppose I'd end up dating someone who went through that level of effort to know me anyway. :P

I found the Anarcho-Texh security guide helpful in getting started thinking about this with more nuance. I’m including the link below but here’s a short summary

Are you an: Individual Journalist Targeted Activist

Are you annoying: Random assholes Assholes with resources The State

Each category has bigger security needs on one side and more powerful tools on the other. It’s kind of humbling to realize that I’m just an individual and the NSA has no special interest in me, but that makes me feel better using a separate browser without additional security to shop on sites that block a VPN etc

(Also tbh I’m not sure when this page was last updated and I have no involvement with the org. Just a cool resource)

https://github.com/AnarchoTechNYC/meta/wiki/Persona-based-training-matrix

Privacy to me is not the goal, not an end. Rather, it's means to an end.

My threat model resembles one of an activist.

If you're interested, here's a great framework for approaching privacy and security in a complex, systematic and consistent way: https://linddun.org/go/

It helped me and the people.

Other people. I don't care that much about corporations getting my data for advertising. I just want my accounts to be secure and not to be spied on by nosy people.

My online activities. I don't want the attacker to identify them with me. Well, it's never perfect, but yeah. I don't really care about personalized ads. m

I'd even prefer them over stupid semi-pornographic ads for the average person. I don't know other countries but nearly all Japanese websites are full of such semi-porns to the level I wouldn't screen-share my webbrowser...

Scams, identity thefts, manipulation through targeted ads (eg Cambridge Analytica), malware delivered via ads

Mainly it's similar to yours but recently I'm at an elevated risk of targeted attacks due to work. I don't think anyone will or has tried to hack me though except by trying random old leaked credentials, but that doesn't count.

(Aww yeah,)
Threat model: midnight
Makes all the trackers fail all right
From Apple to the Metaverse fall guy