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I'm not overly surprised. I read the article and know the TV ad claims were dismissed, but the currently running TV ad campaign for BK makes their burgers look ridiculously huge - like larger than the entire box a Big Mac comes in.
Check out the whopper shown at the very start of this ad (screenshot) to see what I mean. When did you last have a burger that was half the width of your torso?
This is what I call badvertising.
Lol wtf that is hilarious. It's like almost the size of a soccer/basketball.
To be fair, 75 percent of the height between the bun is not burger, but lettuce, tomato, etc. But I've never seen veggies stand that tall or not be compressed by the person making it.
Yeah… but that burger is almost twice as large as what they actually sell.
... nor be that plentiful to begin with.
Umm the actual court order the article refers to is super generous to the plaintiffs lol. Whoever's representing them made such basic mistakes that I'm not even sure how they passed the bar exam:
The Plaintiffs' first cause of action lists--in a single paragraph that spans four pages--fifty
different state (and DC) consumer-protection statutes.
(This is a no-no in every federal court in every state.)
In either event, the Plaintiffs concede that they've failed to meet the requirements of Mississippi and Ohio law--even as they ask us not to dismiss those claims.
(Wtf? lol)
we agree with Burger King that a reasonable person wouldn't have interpreted Burger King's TV and online ads as binding offers.
(This is well-settled law and taught to most first-year law students.)
Isn't that all fast food advertising?! Or even for advertising. It's all fake food. Like Photoshop for food. Lol
doesn't mean it's legal, just means no one's ever sued them for the deception before and won
Well, pretty flimsy here. Subway was attacked succesfully, but that was because they specifically gave a certain size. It's less tangible with Whooper.
You guys want to start one against McDonald's?? You don't even see the burger party anymore.
BK's menu is absolute shite.
Just get the tiny double cheeseburgers off the saver menu. Two if you want to feel like you've eaten something. It's a fraction of the price and they're not much smaller than a Whopper Double Angus XXL Megaburger or whatever they've named stuff this week.
The only other thing worth your time is the Bacon Double Cheese XL, and only if it's on special offer on the app.
They've done it. They've finally gotten fed up with whoppers being mostly bread.
Yeah, but a small whopper means you eat less Burger King food. That sounds like a plus to me.
You can easily have none at all for free.
Oh you and your logic.
I feel like this belongs in !nottheonion.
Yes. BK is probably sizing the bun-to-patty ratio to make them look and seem larger. They also probably make sure to paint their lettuce green so it looks fresher. Or would, if that weren't already banned by the FDA.
The issue here is it isn’t just ratios. The entire burger itself looks far larger in diameter than it is in reality
I remember seeing a show when I was a kid made for kids about deceptive advertising (it was on HBO back when HBO was decent) and they had a segment on all the ways they dress food for food ads. It was fascinating. I remember milk was made from Elmer's Glue, cereal flakes were chosen from hundreds of boxes to find the perfect ones, and ice cream, which would melt under the hot lights if it were real, was made from vegetable shortening.
oh yeah. Commercial food photography is.... a sneaky art. they find textures that are similar and paint them to be what they need. hard gloss like beef juices are lacquer, fruits are made to look fresher with hairspray... and this assumes they're using fruit at all.
They use motor oil for pancake syrup because it won't soak into the pancakes.
I want that Bis Ass whopper from the 90s back. It shrinked over time...
Whoppish
They should just claim they meant to advertise "big Whoppers" as in "big lies." Now they were telling the truth. Case over.
I feel like McDonald's Australia needs this. Everything including the fries is smaller then everywhere else.
Really wish they sell Whataburger everywhere in the States(especially after that Chicago venture capital bought the chain) , never had the problem of the burger being too small there.
Burger King (Hungry Jack's too) should also be ashamed for the sorry excuse of the imitation mayonnaise they use in the Whopper.
