this post was submitted on 16 Jun 2023
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No Stupid Questions

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I mean there's Reddit ofc, as well as Twitter in its entirety, Discord is implementing some dumb updates, there are issues with Tumblr as well as everything to do with Meta, and I'm sure there are plenty more (and I haven't even touched other digital media, for example the Sims). Why is it all happening in the span of about a couple months?

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[–] [email protected] 96 points 1 year ago (5 children)

It's the money.

US Fed has raised interest rates, destroying money for the first time in decades in an effort to stop our inflation problem

The knock on effects is that banks literally have less money to lend to companies. Some companies are affected more than others by this environment. Tech was hit hard, extremely hard.

With hundreds of thousands of layoffs, tech industry is contracting. Silicon Valley bank literally evaporated in the span of 3 days. Twitter was losing money and had to sell out. StackOverflow is losing money and is currently selling out.

In this environment, Reddit is about to launch it's long awaited IPO, the time when the public is allowed to directly buy Reddit stock and invest into the company. That's what Initial Public Offering means. If Reddit does well, Reddit will pull in lots of money this year through this IPO.

The CEO of Reddit needs to prove Reddit is profitable, or if not profitable... Will eventually be profitable. Stockholders don't care about Reddit drama for the most part, but most are smart enough to read financial sheets. Reddit needs to show growing revenue, growing profits and cutting costs to attract money.

As such, all of what Reddit's CEO has done makes sense in the context of the IPO. He is betting that shareholders won't notice the drop of high quality content creators from Reddit, since that's not a financial number that's reported. He can IPO, raising millions, maybe even billions for himself. The golden parachute outta here when everything gets screwed up in a year or two and collapses.

I think today's investors are smarter though, and the bearish economy and high interest rates means more investors will pay attention to underlying issues.

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[–] [email protected] 85 points 1 year ago (5 children)

Late stage capitalism You make a business and it goes well, you make some money everyone is happy.

But with time your profits will plateau or even decline. It's natural, but businesses don't understand that it is insane to expect a company to always turn crazy profits when the product does not evolve.

Companies like apple and Microsoft don't worry as much because they are constantly evolving with new product.

Companies like Twitter, Facebook, reddit, Netflix have hit a wall where there really isn't anywhere else to go so they start making shareholder centered decisions made by people who aren't even in touch with the user base of their product.

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[–] [email protected] 71 points 1 year ago (6 children)

This is just what living in late stage capitalism looks like.

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[–] [email protected] 55 points 1 year ago (2 children)

The VC money is drying up and they're demanding a return on investment as the world's economy struggles on at the moment.

[–] [email protected] 19 points 1 year ago (1 children)

Indeed. VC is going into "AI" instead so now services have to be financially sustainable. And that is not really the problem, it's when companies intentionally do it in a way that fuck the user.

[–] [email protected] 13 points 1 year ago (1 children)

Sustainable as interpreted by a non-techie bean counter looking at maximising next quarter's profits and ignoring everything past that.

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[–] [email protected] 53 points 1 year ago (1 children)

There is the “enshittification theory” — https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys

Article specifically mentions TikTok but is relevant for Reddit.

Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.

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[–] [email protected] 50 points 1 year ago (5 children)

Silicon Valley Bank collapsing is putting pressure on tech companies to actually turn a profit, so they're turning to slimy tactics just to survive IPO

[–] [email protected] 25 points 1 year ago (1 children)

I don't think it's from a specific bank, but it is probably related. From being inside the tech world, the general sense is that the "macroeconomic environment" is different, because of the interest rates, so companies are getting pressure from all of their investors and banks to behave differently. At a lot of places, this has led to layoffs, trying to reduce costs, etc. It also manifests as trying to squeeze out more profit at all costs.

I like the "enshitification" term for the actual process that Reddit and others are going through.

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[–] [email protected] 42 points 1 year ago (1 children)
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[–] [email protected] 41 points 1 year ago (2 children)

I think the free money train in leaving the station and everyone is scrambling to be profitable. But that's just an assumption based on twitch and Reddit right now.

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[–] [email protected] 41 points 1 year ago

I think it’s the fallout of allowing private companies to monetize the internet. Way back in the early days of the internet, it was a pretty de-centralized experience. Then we started centralizing things, companies realized there was revenue to be made, and those companies (because they were corporations) valued the money over the people. Capitalism, basically. Only way to fight this is to take the internet back to what it was in about 2006.

If people don’t use Reddit or Twitter or Facebook, those companies have very little value. The value in any social media is generated by the people who use those things. If there’s no people, there’s no value.

[–] [email protected] 40 points 1 year ago (1 children)

Interest rates went up and investors aren’t able to get cheap money. So investment is drying up. A few banks collapsed. Tech companies are trying to make a profitable business. Instead of a zombie company

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[–] [email protected] 39 points 1 year ago* (last edited 1 year ago) (3 children)

Reddit, Twitter, etc, have been running at a loss for ages, burning through vulture capitalist money to build up a solid userbase. Now they need to start turning a reliable profit, which means enshittification of the user experience to make more money per user.

[–] [email protected] 22 points 1 year ago

And the worst bit it even happens to non free platforms.

Like Spotify pushing a TikTok style interface, and ramming my home screen full of things I don't care about. Like, you've known me for a decade you should know I'm not into drake and podcasts by conservative men.

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[–] [email protected] 38 points 1 year ago (8 children)

All these companies have done about as much growing as they can. I remember listening to the radio on my drive to work a year or two ago, and they were talking about how Facebook had done internal research and concluded that they had captured something like 95% of the possible user demographics, meaning that they were unlikely to be able to reach new customers because either you have Facebook and you use it, or you've already heard of it and you don't want it/don't use it anymore.

It was interesting, because Facebook/Meta, like Twitter, Reddit, Discord and Tumblr are all for-profit companies that exist to make money, and yet, the expectation of infinite growth from the market never ceases. There will never be a time when the company has grown "enough". Enter the short-term smash-and-grab strategies. The idea is that they know that their business model has peaked in terms of growth and profit and they now need to extract value from the company before the market catches up to that fact. Social media is inherently unprofitable. Nobody wants to actually pay for it, and they do not produce a product, so eventually once the ad revenue has reached critical mass, the users become the product and are essentially ransomed off. Reddit just tried to pass the buck onto the 3rd party app developers rather than the users, but since the API restrictions affects regular users as much as it does developers, it had the same effect.

Suffice to say, unless you are a member of a social media platform that is a non profit, this is going to keep happening. Even if you land on a site that prides themselves on being excellent stewards of their company and never prioritize profits and growth over stability and customer satisfaction, eventually they will be forced to make a decision - lose a lot of money or lose some customers. The answer, sadly, is all too obvious to them by now.

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[–] [email protected] 35 points 1 year ago (1 children)
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[–] [email protected] 30 points 1 year ago (7 children)

Because capitalism, that's why.

[–] [email protected] 14 points 1 year ago (1 children)

This is the correct answer. Even the most hardcore capitalists have to realize that endless year-over-year growth is impossible. The invisible hand will eventually correct the market -- we may be seeing the start of that now, and it's going to affect the biggest first.

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[–] [email protected] 29 points 1 year ago (2 children)

This is the consequence of the fed raising interest rates and companies finding it much harder to find money to pay salaries and operating costs. So companies have to actually seek profit or go bust and CEOs and board of directors are getting desperate and showing how little they understand what makes their products great.

[–] [email protected] 23 points 1 year ago (2 children)

What you really mean is that this is the consequences of the Fed's pulling back on the corporate welfare program of qualitative easing.

We've been printing free money for the wealth holding class since they fucked up our economy gambling on poor people not being able to afford housing.

They got used to the welfare and instead of getting their houses in order, they started gambling with our future tax dollars like they were guaranteed forever. That's why Trump was such a bitch about politicizing the fed and blaming interest rates. He, and everyone else, knew our economy was getting artificially propped up and wanted to kick the can down the road four more years.

Now the wealth class is going to take out all their angst out at the American people to see if they can cause the government to flinch first.

The real problem is that the wealth class doesn't give a shit if they're making money of Americans or not. They'd happily follow the economies around the world. The government doesn't have that option.

Everyday Americans, and to a lesser extent, the world, suffer while Mommy government tries to get corporate daddy's wild free money addiction under control.

Dad is going to either go for a pack of smokes and some milk in China, or maybe Russia a few years ago, or beat the kids until mommy lets him drink again.

Blaming interest rates plays a lot better than telling the kids that daddy doesn't have a job and needs to go to rehab because he doesn't know how to make money and just gets it from Mom and the kids college fund/next months rent.

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[–] [email protected] 12 points 1 year ago (4 children)

You are so right. For social media, The Thing that makes their products great is us. They are really showing how little they understand us.

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[–] [email protected] 27 points 1 year ago (4 children)

I think also we've become so dependent that they can just do whatever the fuck they want.

I've lived in a bunch of countries and FB messenger is the only way for me to keep in touch. FB can do whatever they want to me because I'm never going to persuade a bunch of people to all move to signal or something.

Reddit has communities that simply don't exist on any other platform.

They have the critical mass.

[–] [email protected] 16 points 1 year ago

It's basically the lifecycle of any big corporation.

When the industry is new and there's tons of new users to reach, everyone tries to be the most friendly corporation to build a name for themselves. Positive press and the halo effect helps bring in more people.

Once an industry matures and growth slows, the focus shifts to nickle-and-diming customers to squeeze more profit out of them.

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[–] [email protected] 26 points 1 year ago (1 children)

Because you are the product, not the client. You are only catered to enough so that you may be coralled. You are basically cattle to these corporations.

As for why this is happening now:

  • The economy is in a downswing right now so we are going to see cost cutting and belt tightening.
  • Entrenched proprietary social media platforms are basically monopolies. You cannot choose to use an alternative because these are walled gardens and leaving means losing your ability to communicate with large groups of people. The larger and more entrenched these big firms get, coupled with lack of regulation means they can do whatever the fuck they want. You have no power and no choice (except for the Fediverse, a one-time pain to migrate to).
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[–] [email protected] 25 points 1 year ago

Because nobody can make a platform and just leave it alone, it always has to grow and make profit. All of the apps we use to communicate should be a public service but that's totally utopic.

[–] [email protected] 24 points 1 year ago (1 children)

Because most services we are using aren't sustainable. They all bleed money.

[–] [email protected] 14 points 1 year ago (4 children)

That's by design, isn't it? Dominate the market while operating at a loss then monetize once you have attained monopoly. Like Uber's strategy. This is an awful way of conducting a business IMHO, it falsifies the economy. I honestly believe they should put severe regulations on this.

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[–] [email protected] 21 points 1 year ago (4 children)

Lets take the example of Reddit. Reddit could have kept its costs to the minimum and could have run the site with the ad revenue that came in. In fact they could have talked transparently about their opex and asked for a simple donation drive every now and then like Wikipedia. If need be, they could have removed silly GIF replies and other stuff and focused on text alone. However this would not let them become the next Facebook. That's what they wanted to be. At some point in their story was a choice to be forums 2.0 or get into a race to become a cash grab. Sadly they went for the latter.

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[–] [email protected] 21 points 1 year ago

It's a general trend of vulture capitalism, or more accurately locust capitalism, over the last several years.

Investors want extreme ROI(Return on Investement, aka their money back and some extra), so they'll cut every single corner and monetize everything, and even run companies into the ground to make it happen faster. And then just move on to another company and to the same thing, with absolutely zero interest in long term income, customer retention, etc.

[–] [email protected] 21 points 1 year ago (4 children)

Over-centralisation.

This kind of slow degredation of services is quite normal, however, this time around the wider use of these degrading platforms is hitting harder. Even 5 years ago, most communities had an IRC rather than a discord, and most ran a forum, or a community forum, with other info being on a wiki.

These days a lot of content that used to sit on a forum now sits on twitter, or on reddit. Discord is the new IRC, and so on. These separate services were a lot less convenient, but more resilient.

Odds are, we might see similar smaller communities pop up again as things get worse in the larger ones. Folks are pinched for cash at the moment, and so free services like neocities might see a boom as fandoms abandon larger sites (again).

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[–] [email protected] 20 points 1 year ago (2 children)

Thats just living in late stage capitalism. Everything you have now will be rented to you by a corporation in a couple of years.

They are doing everything in their power to make this the worst timeline.

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[–] [email protected] 19 points 1 year ago (1 children)

These companies are overvalued. Currently we're operating in supply side economics where the wealthy have all the money and companies do everything they can to attract those big investment dollars.

But the truth is social media companies (despite being household names) don't really make the revenue that warrants their high valuation by investors. Investors are starting to figure this out, and now they're desperately throwing shit at the wall to try to keep from losing those big supply side dollars.

Social media companies can break even and employ a lot of people while doing so. They could have a good user experience, and it would be all fine. But they wouldn't have sky rocketing share prices doing that. The leadership wouldn't get fat bonuses. So they implement all these crazy schemes so they can make projections about future revenue.

It doesn't matter if these schemes actually will make money or not. They just need to show X number of users multiplied by Y additional revenue per user and that's enough to attract investment. And it doesn't matter if it destroys the company either, the people at the top will get their bonuses.

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[–] [email protected] 17 points 1 year ago

They are all just cashing out because they thought they are at the point where the communities will literally put up with anything, and not understanding that the community is their most precious resource.

[–] [email protected] 15 points 1 year ago (1 children)

they are choosing money over people because machines can't say no

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[–] [email protected] 15 points 1 year ago (6 children)

Search for 'Enshittification' if you want a pretty good analysis of what's going on. But basically greed, capitalism and the never ending pursuit of growth.

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[–] [email protected] 15 points 1 year ago

The lie that eternal growth is possible has companies making really stupid moves to increase short term gains at the cost of long term stability.

[–] [email protected] 14 points 1 year ago (2 children)

It's the lifecycle of social media sites. I knew when I left Digg 13 years ago Reddit would inevitably follow the same fate at some point. The problem we have now is that there are no alternatives of similar size nor established communities to replace the sites that are falling apart. Digg and Reddit were equal and provided an instant replacement of similar size for the exodus. Same with MySpace and Facebook. Now, the users of the big sites don't really have that haven to jump to and people don't want to spend the time building a new community. There is no Twitter alternative. Mastodon just doesn't cut it right now and the fact that actual companies use Twitter as an official mode of communication makes it harder to leave. Reddit is the same way. Every controversy draws users to alternatives, but nothing can match it's size.

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[–] [email protected] 14 points 1 year ago (1 children)

Economy is going bad, interest rate are up, and all Silicon Valley's company are built upon VC loans and expansion goals. Scale economy is bound to fail, and it's happening now.

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[–] [email protected] 14 points 1 year ago* (last edited 1 year ago)

It's because of Cambridge Analytica. They realized they could blast susceptible morons with hyper targeted political content and warp users minds into being foot soldiers for a billionaire class that doesn't give a fuck about them.

[–] [email protected] 13 points 1 year ago (11 children)

Related question: why does it feel like hollywood is intent on completely destroying all of our beloved franchises? It's not like the place isn't overflowing with incredibly talented artists, writers, actors, producers, etc. I just don't understand why it's so hard for them to make something that isn't garbage.

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[–] [email protected] 13 points 1 year ago

This is pretty typical for all big companies that take off there is a tipping point when it goes from agile and nimble start up to behemoth company that needs to pay dividends, only they have captured all the market share they can capture and may in fact losing people to other newer services. They're panicking and trying to make things look profitable before it all collapses like Yahoo and they can't sell it. Just my take on it all anyway.

[–] [email protected] 12 points 1 year ago (1 children)

I think the main problem with these companies and the startup/tech bro culture (mostly in the US) is that they are growing for the sake of just growth itself, because they want to get their own. The original idea is to grow as big as they can, IPO, then sell it off. They weren't designing things to be profitable from the start. So eventually they all reach a stage where they are hemorrhaging money too much, and that is where all the enshittification happens (investors come in, they try to make it a real business now, but it wasn't really feasible to be a business to begin with).

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[–] [email protected] 12 points 1 year ago (4 children)

Public companies are legally required to always do their best to grow year over year. Eventually these companies get so large they can't realistically get more market share so they have to figure out how to make more money from their users. This leads to them squeezing users for cash in the hunt for short term gains because they've already realistically capped out on how much money they can make per year. It's a dumb system that can't work in the long term.

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[–] [email protected] 12 points 1 year ago

I feel it's like a sellout on stock exchange: once the first company started to heavily monetize, the others felt like they needed to cash out now, before "stock values drop" i.e. the internet users find different models of social media that make the corporation owned ones obsolete. Thank you lemmy! :)

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