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The social platform, created by ex-Twitter employees Alphonzo “Phonz” Terrell and DeVaris Brown, has garnered online buzz in the last week, with Black celebrities including musician Questlove and actor Keke Palmer counted among its recent members. By Monday, after Musk limited the number of tweets users can see, Spill began to climb the rankings of Apple’s App Store.

The recent boost in popularity comes amid constant discourse among Black Twitter, an informal digital enclave noted for its meme culture and political activism. Many within the community have voiced concerns about inadequate moderation of hate speech on Twitter, arguing that the app has become an increasingly “toxic” space under Musk’s leadership.