The really sad thing as someone who was just in the job market searching for a development role is how much this reminds me of the blockchain fiasco.
There's so many usages for generative AI, but most of these companies are just popping up to either reuse ideas already made or just to get VC funding. Just like there are crypto bros, I say there are AI bros- business people who know very little about the technology and what it actually does and it's limitations, but are willing to start entire businesses around concepts that aren't even fleshed out yet.