First I've heard of it.
But then again I grew up in South Africa, I doubt Gillette would send us anything for free.
It is a smart way to get young men hooked on their product so that they never try the competition. The blades I use are Astra which are made by the same company making Gillette blades, Procter & Gamble.
Hell, I actually did some work at their factory in Berlin many years ago and they were very specific about their name, it was drilled into me to use '&' and not 'and'.
I'm not entering, just seeing what's going on.