Completely disagree with you here, and you really didn't explain any of it. In what way does the apple face-book-mac whatever the fuck do things "way nicer" than any other headset? I get that the resolution is objectively higher than the mid-to-low end sets, but a complete lack of actual features negates that. Does the UI just have super silky animations? Transparent icons? A really sexy audio cue when you boot it up? All of this is fluff to make people feel like they made a good purchase decision.
I'm almost certain that you've been using this little "polish" phrase for years to justify being an Apple stan without thinking about it. You see literally any other option as the intimidating, lifted-truck meany that doesn't appreciate that mirror shine on the back of your phone.
And yeah, most people are fresh-out of innovation. That's besides the point, and you know it. Apple is included on that lineup, and they're furious that someone else came up with VR and they somehow let the market create a variety of products before they could reliably gimmick the fuck out of it like they always do. Your turtle-neck fruit daddy died a long time ago, no one has any business considering Apple a respectable company anymore.
It's not a lack of software that killed it, it's the lack of ability to use any meaningful library of software due to proprietary restraints, as always. I don't know when everyone made the switch from VR as a peripheral to strictly proprietary, "stand-alone" (and die alone) headsets, but it's literally killing VR as a whole.
Don't get me wrong, the current strict PCVR companies aren't any better. They see what's happening and are doubling down on the massive cost hike despite looking shittier and technically having less features than SA headsets. That being said, they work INFINITELY smoother with PC apps and game and movies, in addition to higher quality tracking systems and third-party hardware support. This alone should put them ahead by a long-shot, but being an unaffordable hobby niche doesn't help when large corpos can churn out headsets full of "stand-alone" bloat at a loss just to devour the majority of the VR market and lock people into hopeless, proprietary hellscapes.