It is one of those "stop doing x" memes that are usually some blend of tongue-in-cheek and outright surrealism, and they always end in "they played us for absolute fools". Here is an older example of the meme:
Or if thats not the part that confused you, binary genders would be just two genders with no variations or differences in the gender of any two men, or any two women. It is a perspective that is antithetical to progressive/modern understanding of gender in culture, and the trans community generally opposes it. Trans communities usually prefer the idea of a gender spectrum, where masculine and feminine are the opposite ends of a gradient, but even that can recieve criticism for excluding Agender people.
It isn't my job personally to worry about the employees of a massive corperation with more money at any given time than I'll ever see.
I pay the artists writers sometimes not because I think they are owed something for their work, but because I want to reward well done art that I liked. It isn't how I convince myself that piracy of media produced by large corperations is moral, I think piracy of media produced by large corperations is always moral because large corperations are inherently predatory on all public commons, especially when it comes to IP law. Just look at how they took away the entire concept of things entering the public domain from entire generations.