I interpreted your first comment as meaning that you are supposed to hate the book because of its topic as many people seem to think whenever it is brought up.
Rowling has said a lot more questionable things, though. And even written books about her insane opinions. Calling Lolita a love story makes sense, as that is the protagonist's point of view, even though the story is also many other things.
It's about minimizing the annoyance for the majority of users who will misspell some popular thing.
Also, I believe that showing actually interesting content is bad for the businesses because it might make the user stop to think and pursue something meaningful instead of continuing to use the product.