this post was submitted on 16 Aug 2024
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electoralism
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My theory is that deplorables is based on outrage, and was part of the 2016 strategy of the dems making a show of how shocked they were at all the norms trump was breaking, which was completely ineffective. Weird has an air of just pointing out the obvious, and can be done in a detached way when appropriate, and that's spreading much better.
And I think 3 is a big part of it. Not that the chuds weren't unhinged in 2016, but at the time the moment they were having was getting to say the extreme parts of standard conservatism out loud. What was a fringe position then still generally had a short pathway back to well worn conservative talking points if it got too much attention. But they've been chasing the feeling of taking the presidency for eight years, and they've spun themselves out into positions that they really can't explain to anyone who didn't go on that journey with them, so weird works now in a way it wouldn't have then.