electoralism

7 and 9 are both really strong points in the libs' favor, being called "deplorable" by Hillary fuckin' Clinton of all people let them spin and embrace that and made them giddy to get to play the heel and wear it as a badge of honor among their fellow shitheads. Being called "weird" just points out that they're gross deranged creeps instead of being marginalized antiheroes in their own minds. Reactionaries by and large can't stand being belittled or mocked instead of being treated as "serious threats with dangerous ideas." Bullying works. Their ideology fixates on social cohesion and violently upholding rigid norms, so being called freaks and being excommunicated from "polite society" by "normal libs" really hits a nerve for them.

9 is pretty self evident, Vance was grown in a lab by Peter Thiel and is a step removed from being that Molyneux guy talking about Taylor Swift's precious declining Aryan egg count or talking about phrenology. Him being in group chats with underage groyper neofash 4chan boys could really flip the "groomer" shit on chuds if libs had the guts to go there.

10 is big too, after eight years of Trump thrashing through every "sir have you no decency" norm and every "ah well nevertheless" legal scandal, a lot of regular lib voters are sick of milquetoast DNC messaging and want them to get mean and go on the attack. Even a weak gesture towards taking the gloves off from them like calling fascists "weird" energizes that part of the Democrats' base a lot, especially after them being near catatonic about their chances after Biden's debate and Trump almost dying and just getting a wittle booboo and a great PR picture out of it. Trump's shot himself in the foot constantly since the assassination attempt and seems completely out of juice, while the Dem ticket seems spry and energetic compared to Trump and the shambling corpse of Biden they were previously trying to get excited about.