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It was hardly a "PR move," they didn't publicize it, and it didn't really get traction until Carli Lloyd "admitted" it on Twitter. I'm sure they were taking it a little easy though. That being said, the Australian women's team lost to U15 boys 3-0 and again to another U15 boys team 7-0; Arsenal's woman's team lost 5-0 to a U15 boys club; the professional squad Athletic Feminino in Spain lost to a U16 boys squad 6-0; and there are many, many more examples.
I actually watch more women's soccer than men's, so I'm not denigrating the game or quality of play, but I think you'd agree the above represents a pretty clear trend.