technology

23166 readers

166 users here now

On the road to fully automated luxury gay space communism.

Spreading Linux propaganda since 2020

Rules:

1. Obviously abide by the sitewide code of conduct. Bigotry will be met with an immediate ban
2. This community is about technology. Offtopic is permitted as long as it is kept in the comment sections
3. Although this is not /c/libre, FOSS related posting is tolerated, and even welcome in the case of effort posts
4. We believe technology should be liberating. As such, avoid promoting proprietary and/or bourgeois technology
5. Explanatory posts to correct the potential mistakes a comrade made in a post of their own are allowed, as long as they remain respectful
6. No crypto (Bitcoin, NFT, etc.) speculation, unless it is purely informative and not too cringe
7. Absolutely no tech bro shit. If you have a good opinion of Silicon Valley billionaires please manifest yourself so we can ban you.

founded 4 years ago

MODERATORS

[email protected]

107

Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 5 months ago by [email protected] to c/[email protected]

64 comments fedilink hide all child comments

cross-posted from: https://lemmy.world/post/13903698

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 13 points 5 months ago* (last edited 5 months ago)

Roku's value was that it was a low effort way to use streaming apps on a TV, they don't even have any network effect advantages. 90% of TVs already come with all the roku functionality built in. Absolute business suicide.