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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 5 months ago by [email protected] to c/[email protected]

64 comments fedilink hide all child comments

cross-posted from: https://lemmy.world/post/13903698

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] [email protected] 18 points 5 months ago

Was also struggling with this shit recently. I found out about the concept of "digital signage" which is like, the kind of screen that's used for a restaurant menu or an airport display. It's certainly a dumb display, so no smart tv crap. But the quality is all low, ain't exactly meant for good sharp picture. I ended up just getting a stupid 'smart tv' and have not hooked it up to the internet ever. It gets a display feed from my computer and that's it.