this post was submitted on 13 Mar 2024
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the_dunk_tank

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It's the dunk tank.

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If viewers don’t really see him having fun, that’s by design. Donaldson has outright said he sees “personality” as a limitation for growth, once noting in a podcast that hinging your content on who you are as a person means risking not being liked. And if someone doesn’t like a creator as a person, they may not give the videos a chance.

McLoughlin’s comments hit at another bleak possibility: Viewers may hardly see MrBeast having fun in his videos because he’s not actually having a good time. In podcasts, Donaldson tells hosts that he goes so hard, he won’t stop working until he burns out and isn’t able to do anything at all. With a laugh, he admits that he has a mental breakdown “every other week.” If he ever stops for a breather, he says, he gets depressed. MrBeast is so laser-focused on generating content on YouTube that he describes his personality as “YouTube.” He acknowledges that this brutal approach to videos, which has cratered many creators over the years, is not healthy. “People shouldn’t be like me. I don’t have a life, I don’t have a personality”

While his free time seems minuscule, the rare times he does pull away from work are for dates with his girlfriend that center around activities that could enrich his videos, because he considers a single hour of a date to be worth $100K had it been dedicated to work instead.

Absolutely brutal indictment of algorithmic capitalism.

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[–] [email protected] 30 points 8 months ago (1 children)

see! he succeeded! He got the money! don't you want to be like him?

[–] [email protected] 13 points 8 months ago* (last edited 8 months ago) (1 children)

I really don’t get why he’s still doing it. Surely he’s made enough that he could just live his life and never have to make another video again right? Why live the nightmare when the dream is right there?

[–] [email protected] 24 points 8 months ago* (last edited 8 months ago)

The way he talks about it, he has so sublimated everything about himself in pursuit of views that he wouldn't even know who he was anymore without it. He describes his personality as "YouTube." Dude makes it sound like he constantly is on the verge of a breakdown, but would just completely disintegrate if he stopped. As others here have pointed out, it sounds a lot like someone in the depths of a gambling addiction or the like. He is 100% a ghoul and absolutely lives in a prison of his own making, but he's also pitiable.

[–] [email protected] 29 points 8 months ago (1 children)

When your personality is the algorithm.

You see this with Twitch too, and the recent mockery people have taken to by using twitch lingo outside of twitch "what's up chat" when referring to a group.

I don't even know how you would go about solving this. If you have gameified content in any way at all people are going to work out how that game works and optimise around it, even more so when it's for money and not just clout.

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[–] [email protected] 29 points 8 months ago (2 children)

Dudes would rather have a weekly breakdown than go to therapy

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[–] [email protected] 26 points 8 months ago

...But the production of commodities, like every other form of production, has it peculiar, inherent laws inseparable from it; and these laws work, despite anarchy, in and through anarchy. They reveal themselves in the only persistent form of social inter-relations — i.e., in exchange — and here they affect the individual producers as compulsory laws of competition. They are, at first, unknown to these producers themselves, and have to be discovered by them gradually and as the result of experience. They work themselves out, therefore, independently of the producers, and in antagonism to them, as inexorable natural laws of their particular form of production. The product governs the producers.

[–] [email protected] 25 points 8 months ago

This is legit some sort of clinical level workaholic psychosis. Honestly pretty depressing what this can do to people.

[–] [email protected] 24 points 8 months ago

I can't imagine having a personality molded by society. I'd be jokerfied long before that happens

[–] [email protected] 23 points 8 months ago (1 children)

Joe Heller

True story,

Word of Honor:

Joseph Heller, an important and funny writer now dead,

and I were at a party given by a billionaire on Shelter Island.

I said, “Joe, how does it make you feel to know that our host only yesterday may have made more money than your novel ‘Catch-22’ has earned in its entire history?”

And Joe said, “I’ve got something he can never have.”

And I said, “What on earth could that be, Joe?”

And Joe said, “The knowledge that I’ve got enough.”

Not bad! Rest in peace!”

— Kurt Vonnegut

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[–] [email protected] 21 points 8 months ago (2 children)

Shouldn't he have enough money to quit by now? Ride off into the sunset, man. There's nothing left to win.

[–] [email protected] 15 points 8 months ago

you don't get into his sort of situation if "enough" means anything to you. to them, there is only the need for more.

[–] [email protected] 15 points 8 months ago

also like, what is there for him if he has "no personality". If I made just like 2M (Mr. Beast is worth 500M), you could live off 6% interest and make a comfy 100k annually. I'd go skiing, go rock climbing, work on some projects I can't do because I have to work for a living. If he has nothing to live for, he stops grinding on his youtube channel and then what? He just sinks into a depressive episode?

[–] [email protected] 19 points 8 months ago

The way he makes his videos, with regards to how he treats his film crew and editors, is also completely unsustainable and should not be allowed. Big "we're all friends and family" vibes.

[–] [email protected] 15 points 8 months ago

Some people are like this and also call other people lazy.

Could he subsist of $60k a year of youtube money and not burn himself out so much? What would the Commissar of youtube have to say about this?

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