Extremely hostile business takeover by the government.
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'Notha one Bytes the Dance
They'd rather shut it down cause they dont want to sell it and let an American company see how they use and abuse it to gather information and manipulate behaviors.
As if an American company wouldn't just pick up where they left off... have you seen Meta? The system needs regulation, not a change in ownership to preferred snoopers.
Maybe they are willing to sell and are just saying this to drive up the price.
Or maybe they don't want a competitor to have access to their secret algorithm, and threaten them globally. This way they lose only one market.
Another possibility is that they will teach users how to use a VPN, and are confident that enough of their users will do it.
Or maybe they think saying they're willing to shut down will make some of their users lobby against this bill / organise protests / call their representatives. (This probably won't work.)
Companies are ultimately motivated by money. They will do whatever underhanded trick they can think up to get it.
They are free to sell to non American companies just fine as long as the new company is not ultimately controlled by the Chinese government.
Looks like it worked a treat. Do WeChat next!