this post was submitted on 13 Nov 2024
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I's heard news that BlueSky has been growing a lot as Xitter becomes worse and worse, but why do people seem to prefer BlueSky? This confuses me because BlueSky does not have any federalization technologies built into it, meaning it's just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.

And so, in the hopes of having a better understanding, I've come here to ask what problems Mastodon has that keep people from migrating to it and what is BlueSky doing so right that it attracts so many people.

This question is directed to those who have used all three platforms, although others are free to put out their own thoughts.

(To be clear, I've never used Xitter, BlueSky or Mastodon. I'm asking specifically so that I don't have to make an account on each to find out by myself.)


Edit:

Edit2: (changed the wording a bit on the last part of point 1 to make my point clearer.)

From reading the comments, here are what seems to be the main reasons:

  1. Federation is hard

The concept of federation seems to be harder to grasp than tech people expected. As one user pointed out, tech literacy is much less prevalent than tech folk might expect.

On Mastodon, you must pick an instance, for some weird "federation" tech reason, whatever that means; and thanks to that "federation" there are some post you cannot see (due to defederalization). To someone who barely understands what a server is, the complex network of federalization is to much to bare.

BlueSky, on the other hand, is simple: just go to this website, creating an account and Ta Da! Done! No need to understand anything else.

~~The federalized nature of Mastodon seems to be its biggest flaw.~~

The unfamiliar and more complex nature of Mastodon's federalization technology seems to be its biggest obstacle towards achieving mass adoption.

  1. No Algorithm

Mastodon has no algorithm to surface relevant posts, it is just a chronological timeline. Although some prefer this, others don't and would rather have an algorithm serving them good quality post instead of spending 10h+ curating a subscription feed.

  1. UI and UX

People say that Mastodon (and Lemmy) have HORRIBLE UX, which will surely drive many away from Mastodon. Also, some pointed out that BlueSky's overall design more closely follows that of Twitter, so BlueSky quite literally looks more like pre-Musk Xitter.

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[–] [email protected] 1 points 3 days ago

"Everyone is joining BlueSky so now i am too i guess lol"

I doubt anybody knows what Mastodon is.

[–] [email protected] 2 points 5 days ago* (last edited 5 days ago)

Mastodon just sucks as a user experience. Your average Joe doesn't give a fuck about federation, yet it's the whole Fediverse crap that harms the UX.

I made the mistake of signing up to a smaller Mastodon instance. Place was virtually empty aside from the lead admin (bit of a pretentious asshole) and a few other guys, and if you decide to browse the All Instances view, you're flooded with posts from hentai reposting bots. And when I saw the #loli hashtag in one of those posts I immediately noped out.

Threads is still in a really bad state well over a year later. Meta still haven't implemented hashtags and trending topics (even Mastodon has these), and my feed is full of thirst traps.

Bluesky has it all, and was created by Twitter's original founders.

[–] NuXCOM_90Percent 188 points 1 week ago* (last edited 1 week ago) (11 children)

Because the mastodon evangelists are horrible.

Back when there was any question of what platform to migrate to? Threads and bluesky were "Get an invite and make an account"

Mastodon was people insisting that EVERYONE needed to understand what federation is and the underlying philosophy. When really they should have just said "Sign up for one of these instances. It is like email where it doesn't really matter what provider you have". Countless times I tried to explain to folk on a message board or discord and would say "Just make an account on one of these four or five instances". And, like clockwork, someone would "well ackshually" me and insist that people can't use Mastodon without understanding the fundamental concept of federation and how picking the right instance is important and people can just delete and remake their accounts until they are satisfied.

So when it was time for the big influencers to move? They went to where people were already congregating and where they didn't need to host an educational seminar to tell someone how to make an account.

[–] [email protected] 61 points 1 week ago (1 children)

Because the mastodon evangelists are horrible.

Yeah that's another thing, Mastodon is kinda nice, except for its userbase. :P

[–] NuXCOM_90Percent 38 points 1 week ago (4 children)

Honestly?

I vastly prefer almost everyone I have interacted with on mastodon over basically every lemmy user. Because lemmy still thinks it is reddit but also is totally over their ex but do you think he is thinking of me and can I send him a picture of your dick to show it is bigger?

Whereas mastodon? People kind of just want to talk. We largely understand that twitter has been a shithole for... most of its existence. So rather than try to reinvent it (bsky and threads) we are learning from it in the same way cohost learned from tumblr (and died even faster...).

And the lunatics who need to scream about what federation is and why it is The Future? They aren't talking about basically anything else. They are keeping to themselves and talking about how amazing the community can be... while the rest of us are actually being a community.

[–] [email protected] 25 points 1 week ago (1 children)

My interactions on Mastodon are far fewer than on Lemmy, though.

IMO, Lemmy is like a CoOp video game where you’re supposed to interact together, and Mastodon is like watching someone else play a solo video game.

Both can be good, but they serve different purposes to me.

[–] [email protected] 13 points 1 week ago (2 children)

I think thats by design. Microblogging vs Forums.

Ths former, like the bird app is to yell into the void and hear what others yell while lemmy and reddit is built around it's comment sections.

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[–] [email protected] 40 points 1 week ago

You literally cannot search for Mastodon without getting a weird ass 2-paragraph manifesto about The Fediverse.

End users just want to use shit.

[–] [email protected] 30 points 1 week ago

A big issue with the 2022 signup wave was the influx of new Masto websites, run by new admins. The subscription model of ActivityPub meant they were mostly contentless, and they weren't seeded by knowledgeable users. People needed to understand the basics of federation to find anything because nothing was being syndicated on those sites.

And then a bunch of them shut down when admins who were ok hosting hundreds of like-minded users suddenly had thousands of generalist users flooding their sites.

It was major human infrastructure failure.

And that was as a whole bunch of tenured users started getting hostile over people not adopting the idiosyncratic nettiquite of the was-niche-only-yesterday space. The server blocks started rolling out, and people needed to understand the idea of "federation" (and, apparently, "the Internet") to understand why they were being "denied access" to the cranky people, trolls, and unmoderated spaces.

The truth is, most people don't like the internet. They like the simple, streamlined process of just being owned by corporate interests. Walles gardens work for them in a way public parks never will.

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[–] [email protected] 79 points 1 week ago (17 children)

You have to pick a Mastodon server, before you know anything about anything. The acquisition funnel probably drops 90% of the people checking it out right there.

[–] [email protected] 17 points 1 week ago

☝️ This. It's why I put off signing up for Mastodon for a long time, even though I am a big supporter of the Fediverse.

[–] [email protected] 11 points 1 week ago (10 children)

Felt the same about Lemmy when I signed up.

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[–] [email protected] 77 points 1 week ago* (last edited 1 week ago) (19 children)

I'm on both Mastodon and Bluesky. To me, Mastodon's biggest problem is its refusal to have an algorithm to surface popular content. Yes there are problems with algorithms, but I don't have the time or inclination to read every post in chronological order. A good algorithm would show me popular posts without manipulating me for profit.

Edt: a few people have misunderstood me. I'm not proposing "Mastodon shows me stuff from people I don't follow," I'm suggesting "Mastodon shows me stuff only from people I follow, but it shows me the popular stuff first."

[–] [email protected] 43 points 1 week ago (7 children)

Problem with algorithms showing popular content is that once you have them, you'll have people trying to use them to make money. And by extension people trying to manipulate you for profit. Doesn't have to be the platform itself doing it for it to be harmful.

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[–] [email protected] 19 points 1 week ago (1 children)

I'm inclined to agree that's a problem. Everyone's first encounter with a social media content recommendation algorithm was one designed to manipulate them into clicking ads, so it caused some backlash. Recommendation algorithms can be tuned to show things people care about and want to engage with.

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[–] [email protected] 75 points 1 week ago (1 children)

People expecting a new Twitter when switching to Mastodon were met with weird behavior and nerds who told them the awful search function or weird comment count is working correctly because that's how federation works. Well if that's the case then federation is shit.

[–] [email protected] 61 points 1 week ago* (last edited 1 week ago)

This is unfortunately the world of open-source.

  1. Nerd tells you to use the open-source thing.
  2. Non-technical tries it and asks questions
  3. Nerd proclaims it's not a real problem/your fault/not applicable/fix it yourself
  4. Some company takes that open-source version or idea, makes it easier for end users and monetize it
  5. Nerd gets angry and repeats step 1

Source: I am nerd and I contribute to open-source.

[–] [email protected] 47 points 1 week ago (8 children)

Because in Bluesky, you open the app, create an account, and you’re good to go.

Federation is way too complex of an idea for the average person. Picking a server and then understanding instances is much too complicated.

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[–] [email protected] 40 points 1 week ago (5 children)

Yhea your first mistake is thinking that 99% give a flying fuck about federation

It just makes it's more complex to adopt

Bluesky ?

Go on there, sign-up, done

Everything works.

Nothing else to do. Nothing to understand.

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[–] [email protected] 40 points 1 week ago (1 children)

.....BlueSky does not have any federalization technologies built into it, meaning it's just another centralized platform, and thus vulnerable to the same things that make modern social media so horrible.

Ask your average social media user what any of that means and you'll get blank stares.

[–] [email protected] 10 points 1 week ago (1 children)

the average social media user wants to know what face cream Kim Kardashian uses, follows Cristiano Ronaldo and thinks you should go back to your own country.

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[–] [email protected] 35 points 1 week ago (4 children)

Bluesky is way more approachable than Mastodon. Most people don't want to have to learn what an instance is.

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[–] [email protected] 30 points 1 week ago (7 children)

Mastodon being federated is absolutely not a flaw. This is how the internet was meant to work in the first place. The fact that people got used to using centralized platforms is an aberration and this needs to be actively fought against.

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[–] [email protected] 25 points 1 week ago (3 children)

its about blueskys volume reaching a 'critical mass' which will continue to then draw users.

huge groups (recently, brazil) moved there en-masse because it already had a ton of users.

its the same reason twiiter even still has users.. they dont want to leave that volume of subscribers.

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[–] [email protected] 24 points 1 week ago (4 children)

I agree with the other commenter's points, but one thing I think people forget to mention is that BlueSky feels like Twitter in a way Mastodon just doesn't. When I am trying to pitch Mastodon to people, I usually compare it to Tumblr because the vibes are similar.

Mastodon is also flat out hostile to influencers, and by that I mean the platform is designed to be terrible to influencers. The lack of an alogarithm means you can't game the system, no quote tweets means you get less opportunities to spread, no reply limiting means your notifications are going to be going nuts from the replies. The culture on Mastodon is difficult to game too, since people there expect thoughtful responses to their replies.

[–] [email protected] 17 points 1 week ago

Exactly. The design, the sign-up process, the colors, the formatting, it's all very pre-Musk-Twitter.

Even the icon is reminiscent!

It's as smooth a transition as you can make it, so no wonder people do it effortlessly.

Meanwhile in camp Mastodon: "Please pick a server" -> tab closed already

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[–] [email protected] 20 points 1 week ago (3 children)

I think the problem is Mastodon makes it hard to find people to follow. I can’t even find mainstream media official accounts, let alone an actual celebrity. The discovery features need to be improved.

Meanwhile on BlueSky I instantly see every major news outlet in my main feed.

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[–] [email protected] 19 points 1 week ago (1 children)

People don't care about federation. Or vendor lock-in.

I haven't tried bluesky, but mastodon seems a little broken by design. I'd you go to a post you are always told that the host server may have more replies. Things like that make it seem immature and perhaps just a bad solution compared to a monolithic approach.

If you don't like the instance (why wouldn't I?) you can just move to a different one. Yes, and restart my network. It's not really a good solution. I would like to exist on mastodon and just use some server. If I don't like it, continue somewhere else.

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[–] [email protected] 16 points 1 week ago

Personal answer: I draw art for a stupidly niche internet community. I'm a less popular artist so I go wear the community already is. I found one other artist on Mastodon and several on Bluesky.

[–] [email protected] 15 points 1 week ago (6 children)

Mainstream tech adoption needs a neat clean wrapper imo. I think that's the biggest missing piece to fediverse, people want pretty, simple, plug and play.

If a wrapper like that could be put on top of/combined with all the good qualities that the fediverse offers, I think it would create optimal conditions for slow adoption.

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[–] [email protected] 14 points 1 week ago (1 children)

A lot of people are offput by having to choose a server before creating an account. If that could be automated somehow I think Mastodon would be more popular.

[–] [email protected] 13 points 1 week ago

Yeah... but I think it's too late for Mastodon to be popular. Bluesky is already at the tipping point.

Mastodon just needed to sign you up to their own default server, power users could sign up to different ones and they would have still got the regulars in the door. Mastodon also needed twitter feature parity, something Bluesky also managed much faster.

Once people are in and settled, then they would start asking questions about that URL after their username, people would slowly become comfortable with the federation and understand it.

[–] [email protected] 13 points 1 week ago

Bluesky has brand recognition (founded by the same dude as Twitter), more people and "feels like twitter", in the sense of what you see, more than mastodon. Also, news outlets seem to be migrating there.

Mastodon (and pleroma, misskey, etc) is seen as a place for weirdos and techies, with "nothing interesting going on". Several people mentioned this already one way or another, but that most servers/instances are "specific" about whatever means that people will feel that they might miss out on something by choosing the wrong server.

[–] [email protected] 13 points 1 week ago (2 children)

It's lack of marketing since it is not a business, and people conflating useful optional features with confusing usage.

Everyone I know moved to bluesky, after which bluesky basically immediately sold out to crypto people. I brought up the idea of "hey, this is why I think mastodon is a lot better, because it's impossible for it to sell out entirely", to which one person lost their fucking shit and responded stating that I was "fear mongering".

This person also said they didn't care if a business owned all their data and controlled their entire life because "all their data is owned already anyway".

This same person also said that after the recent US election they "spent the night throwing up until they were dry heaving and crying".

Why they claim to not care about their life being controlled by corporate entities, but claim to care so hard about their life being controlled by a government that they say they have a physical reaction to it is a subject I haven't broached because I'm sure they wouldn't be able to see their hypocrisy if they pointed the James Webb telescope at themselves.

In a nut shell, many people are incredibly stupid and not at all interested in their best interests unless the news tells them which interests they should care about.

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[–] [email protected] 13 points 1 week ago (5 children)

Just because BlueSky isn’t federated doesn’t mean it’s (totally) centralized. It uses the AT protocol which means user data lives in a separate place than the app itself. While the BlueSky app is centralized all the user data (your posts, likes, etc) live in a separate place and can be self-hosted. This means that if BlueSky went bust or something, users could easily just move to a new platform that someone would inevitably create and all of their data, likes, follows would all be there.

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[–] [email protected] 12 points 1 week ago

Bluesky is more like Twitter, and Twitter users prefer Twitter to Mastodon

[–] [email protected] 12 points 1 week ago (3 children)

Bro do you really think common people know all about this open source interconnected stuff. Get out of your linux bubble

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[–] [email protected] 12 points 1 week ago (1 children)

Because federation is confusing to the general populace

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[–] [email protected] 12 points 1 week ago (10 children)

federation could be abstracted away, much the same way filesystems are right now

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[–] [email protected] 10 points 1 week ago

the discovery on bsky is pretty nice, i dont see an equivalent on my masto instance

[–] [email protected] 10 points 1 week ago (2 children)

I’m gonna echo what others have said here. The mastodon signup process is too complex, and searching for instructions just leads to “what is the fediverse and/or activitypub” explainers.

I created a mastodon account a few years ago and it was my first introduction to the fediverse. It was frustrating and I only persevered because I REALLY wanted to replace twitter.

Once I got it set up, I realized that no one who I followed on twitter was there. My feed is currently like 2 people, plus a bunch of dead accounts from people who dipped their toe in but didn’t stay.

Joining Bluesky was simple, and there were already a bunch of accounts I wanted to follow. The recent influx has increased that, and it feels a lot like old school twitter without the nazis.

People originally joined twitter (and stuck with it for so long) because that’s where everyone else is. Mastadon is too clunky join and use, so people aren’t.

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