To be fair, the world has always been behind on its support for Ukraine and opposition to Russia. In many ways, it's what got us where we are now, as America elected Obama over McCain, Germany had close ties to Putin and built the pipeline, the Sochi Olympics were not boycotted, the invasions of Georgia and Crimea were ignored, and so on.
Even now as Ukrainians call for Russian works to be boycotted, they become top sellers, as evidenced by video games like Atomic Heart and Space Marine 2.
Remember Pyro?